about
 offering sample contact



Brand AirTime™ report sample data
 Brand AirTime™ reports provide detailed breakdowns of Product Placement occurrences by type, program, product category and many other attributes to provide a comprehensive picture of the brands and programs that generate the most exposure.  To request a complete sample report, please fill out our contact form

Brand AirTime™ provides detail by Product Category and Program Type....
Table 2:  Product Categories and Program Types

Program Type
Product Category Drama Reality/Unscripted Situation Comedy
Automotive 62 25 11
Soft Drinks, Water, Juices 12 24 22
Food 5 1 38
Alcoholic Beverages 7 21 5
Media 12 1 10
Total 98 72 86

...by Product Category...

Table 3: Brand AirTime™ Product Summary
Product Category
 Occurrrences  % Occurrences
Duration % Total Duration
Avg Duration
per Occurence
Automotive
                 98 26%
        357 19%
3.6
Soft Drinks, Water, Juices
                 58 16%
        324 17%
5.6
Food
                 44 12%
        308 16%
7.0
Alcoholic Beverages
                 33 9%
        203 11%
6.2
Media
                 23 6%
          72 4%
3.1
Professional Sports Teams
                 17 5%
        128 7%
7.5
Restaurants
                 14 4%
          67 4%
4.8
Apparel
                 12 3%
        111 6%
9.3
Computers
                   9 2%
          72 4%
8.0
Consumer Goods
                   9 2%
          50 3%
5.6
Financial
                   7 2%
          11 1%
1.6
Retail
                   7 2%
37 2%
5.3
Department Stores
                   6 2%
           9 0%
1.5
Travel & Entertainment
                   5 1%
          10 1%
2.0
Coffee & Tea
                   4 1%
          35 2%
8.8
Consumer Electronics
                   4 1%
          14 1%
3.5
Jewelry & Watches
                   4 1%
           5 0%
1.3
Sports Equipment
                   4 1%
           4 0%
1.0
Appliances
                   3 1%
          10 1%
3.3
Toys and Games
                   3 1%
          28 1%
9.3
Health, Beauty & Fitness
                   2 1%
           3 0%
1.5
Lawn and Garden
                   2 1%
           5 0%
2.5
Lotteries
                   2 1%
           2 0%
1.0
Telecommunications
                   2 1%
           4 0%
2.0
Professional Services
                   1 0%
           4 0%
4.0
Total
                373 100%
1,873 100%
5.0

...by Parent Company...

Table 6: Brand AirTime™ Parent Company Analysis
Parent Company  Occurrences   Brand AirTimeTM
% Occurrences % Total Duration  Average
Duration per
Occurrence 
Nestle SA                 31 203 8% 11% 6.5
General Motors Corp                 26 170 7% 9% 6.5
Ford Motor Co                 21 50 6% 3% 2.4
Adolph Coors Co                 20 132 5% 7% 6.6
Piaggio                 12 12 3% 1% 1.0

...by Brand...

Table 5: Brand AirTime™ Brand Detail Analysis




Occurrences
Duration (seconds)
Product Category
Brand
 Number  % Category % All
 Duration  % Category % All











Automotive
Ford
              14 14% 4%
             43 12% 2%


Hummer H2
              13 13% 3%
             73 20% 4%


Vespa
              12 12% 3%
             12 3% 1%


Jaguar
                5 5% 1%
               5 1% 0%


BMW
                4 4% 1%
               5 1% 0%


GMC
                4 4% 1%
             39 11% 2%


Mercedes Benz Autos
                4 4% 1%
             10 3% 1%


Porsche
                4 4% 1%
               4 1% 0%


Cadillac
                3 3% 1%
             32 9% 2%











Food
Sun-Maid Raisins
                7 16% 2%
             53 17% 3%


Mortons Salt
                4 9% 1%
             36 12% 2%


Kellogg's Raisin Bran
                3 7% 1%
             21 7% 1%


Nutrigrain
                3 7% 1%
             16 5% 1%


Equal
                2 5% 1%
             20 6% 1%


Pepperidge Farm Goldfish
                2 5% 1%
             21 7% 1%


Swanson Hungry Man Dinner
                2 5% 1%
               8 3% 0%


Toblerone Candy Bar
                2 5% 1%
             17 6% 1%

...with occurrence detail...

Table 7: Brand AirTime™ Occurrence Schedule
DATE NETWORK PROGRAM Brand Occurrence Description Brand AirTime Placement Start Time
8/4/2003 CBS CSI Miami Hummer H2 Background 14 10:07 PM
8/4/2003 CBS CSI Miami Cadillac Verbal 1 10:28 PM
8/4/2003 CBS CSI Miami Hummer H2 Foreground 10 10:42 PM
8/4/2003 CBS Still Standing Mortons Salt Background 9 8:30 PM
8/4/2003 CBS Still Standing Mortons Salt Background 17 8:36 PM
8/4/2003 CBS Still Standing Mortons Salt Background 5 8:37 PM
8/4/2003 CBS Still Standing TV Guide Magazine Background 15 8:37 PM
8/4/2003 CBS Still Standing Mortons Salt Background 5 8:42 PM
8/4/2003 CBS Still Standing Milk Duds Verbal 1 8:48 PM
8/4/2003 CBS Still Standing Yahtzee Background 3 8:57 PM
8/4/2003 CBS King of Queens Stewarts Soda Background 5 9:32 PM
8/4/2003 CBS King of Queens Burger King Whopper Verbal 1 9:42 PM
8/4/2003 CBS King of Queens Marshmellow Peeps Verbal 1 9:43 PM
8/4/2003 CBS King of Queens Toblerone Candy Bar Background 14 9:43 PM
8/4/2003 CBS King of Queens Toblerone Candy Bar Background 3 9:44 PM
8/4/2003 CBS King of Queens Saturn Autos Background 2 9:52 PM
8/4/2003 CBS King of Queens General Mills Count Chocula Cereal Verbal 1 9:53 PM

 
Virtual Media Resources Inc   |  20 Main Street Suite 301  |  Natick MA 01760  |  508 655-2277 main  |  508 315-3333 fax