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 We have
three offerings: our database,
baseline research and partnerships. |
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| Brand AirTime™ database Our core service is the Brand AirTime™ database. We currently track all product placements in prime time broadcast television. Every placement is reported, including
All occurrence information is incorporated into the Brand AirTime™ database where reports are generated by brand, category, time period and other variables. Brand AirTime™ reports are available on a total or custom basis. Brand AirTime™ data for the top-rated prime time programs from April to December 2003 is also available for evaluation. |
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| Brand AirTime™ research The essential companion to Product Placement monitoring is valuation. The central problem that marketers face with valuation is that each placement is highly situational: that is, the specific context varies enough that its effect and value can not be reliably predicted without credible, scientific research. We propose to develop valuation models, in consultation with clients and our Advisory Board, that will provide context- and client-specific scores for individual Placements. To develop these models, we will undertake a slate of Brand AirTime™ research studies that are designed to answer critical questions about Placements. These include…
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Brand AirTime™ partners We are eager to partner with researchers, marketers and placement agencies who want to integrate Brand AirTime™ occurrence data with audience ratings, sales, commercial occurrence data and other data sets in order to measure effectiveness of Product Placement. Contact us directly to discuss your needs and interests. |